Mustafa Sezer Başar
Business Administration graduate. Ran the 15-person business he built from scratch in Cappadocia and wrote its software himself; today he leads a three-person technology team at a retail group. Six of his projects are open source.
Ankara · Graduated July 2026

Experience
June 2026 – PresentAnkara

Paulmark
Database Analyst — Business Development & Strategy
- Leads a three-person technology team, moving a Nebim V3 and Power BI retail stack off Excel-based processes.
- Automated the monthly employee-commission calculation: sales data loaded from Nebim V3 or by manual entry runs through a single computation flow. Also added a machine learning model that produces suggestions from past sales.
- Compared the company's sales against the TÜİK retail sales index and built a sales forecast model driven by the index's three-month projection.
- Closed the gap between the teams' own Excel files and the master data; inconsistencies used to surface only once they had grown.
- Automated the Excel-based data reconciliation of the Kazakhstan operation; scheduling it is in progress.
- Builds department-level solutions on POS and accounting data; in a family company, agreeing on definitions comes before the technical work.
- Researching solutions to the cold start problem in the store-product distribution application.
September 2024 – February 2025Cappadocia

Myrco Spa Center (Barceló Cappadocia)
Co-Founder / Operations Lead
- Ran the spa centre inside the Barceló Cappadocia hotel as a subcontractor; built the 15-person team from scratch.
- Managed cash flow, break-even analysis and financial projections to keep the business sustainable.
- Cut team-caused errors 95% in two months with a Spa Management app he built; error = an unauthorised entry counted on camera, or a session off the sold duration by ±5%.
April 2023 – July 2024Cappadocia

Cappadocia High Travel Agency
Sales & Marketing Lead
- Moved the average Google local search rank across a Cappadocia keyword pool ('travel', 'travel agency' and similar) from 72 to 2 in three months through data-driven SEO.
- Ran the allocation of the marketing budget across channels, the break-even calculation and cash-flow tracking.
- Planned and ran the digital advertising campaigns; the return on advertising investment came close to 200%.
- Planned regional tours and ran field operations for international events such as "Echoes from Agartha".
2021 – PresentSMB clients
Digital Consulting (Freelance)
Business & Technology Consultant
- Has served 13 SMEs across sectors since 2021 with digital advertising management (SEM, social) and website development/optimisation; engagements ranged from one-off improvements to ongoing ad management.
Projects
All projects →Skills
- Data Analytics & Reporting
- Data quality and reconciliation checks · Metric definition and shared dictionary (consistency across reports) · Source-to-report data flow (ingestion, transformation, publication) · Nebim V3 (retail ERP) data model · Measurement design: control group, placebo, pre-registered hypothesis
- Data Science & AI
- Python (pandas, scikit-learn, NumPy) · RAG architecture, LLM API integration, structured output · Multi-Criteria Decision Making (WASPAS, VIKOR, MACBETH) · Power BI, advanced Excel (reporting and data preparation) · Computer Vision (face_recognition, Tesseract OCR)
- Web & Full-Stack
- JavaScript / TypeScript · React, Next.js · Express.js, REST API · Puppeteer
- Finance & Strategy
- Financial modeling, forecasting, ROI/NPV/IRR analysis · Break-even analysis, risk management · Portfolio optimization (Markowitz), Monte Carlo simulation
- Databases
- SQL (joins, window functions, indexing) · PostgreSQL (pgvector) · MySQL, SQLite · Prisma (ORM) · Redis (caching)
- Infrastructure & Operations
- End-to-end bare-metal setup: reverse proxy, TLS certificate management, service management with pm2 · DDoS protection and rate limiting via Cloudflare · PostgreSQL provisioning, logging and alerting · Self-hosting (Node + MySQL, cPanel/Hostinger), Git, GitHub
- Security & Compliance
- AES encryption, RBAC, PII masking · Audit logging, KVKK/GDPR compliance
Education
August 2022 – July 2026

Hacettepe University
BA in Business Administration
GPA 3.12/4.00 · English-medium · Graduated
September 2018 – August 2022

Middle East Technical University (METU)
Civil Engineering
English-medium · Transferred to Business Administration at Hacettepe University
Leadership & Communities
- Founding team member, Hacettepe Management Consulting Club (HMCC)
- Debate competitor at METU; special speaker award at the novice tournament
- Member of the METU Fine Arts Society a cappella choir
Languages
Turkish (Native) · English (Advanced — English-medium undergraduate education)