Data & BI Analyst

Mustafa Sezer Başar

Data & Business Intelligence Analyst

Ankara, Türkiyemustafasezerbasar@gmail.comgithub.com/mustafa-sezer-basarlinkedin.com/in/mustafa-sezer-başar

One-page PDF

Professional Summary

Database analyst in a retail group, leading a three-person technology team. On a Nebim V3 and Power BI stack, closes the gap between teams' own spreadsheets and master data — one country operation's reconciliation is now automated. The focus is the definition beneath the report: the same word producing different numbers in two teams is the problem that comes before volume. Produces the number, and measures which decision it changes.

Highlights

  • 95% reduction in operational errors
  • 2 AI products built end to end
  • 15-person team built from scratch

Experience

  1. June 2026 – PresentAnkara

    Paulmark

    Database Analyst — Business Development & Strategy

    • Leads a three-person technology team, moving a Nebim V3 and Power BI retail stack off Excel-based processes.
    • Compared the company's sales against the TÜİK retail sales index and built a sales forecast model driven by the index's three-month projection.
    • Closed the gap between the teams' own Excel files and the master data; inconsistencies used to surface only once they had grown.
    • Automated the Excel-based data reconciliation of the Kazakhstan operation; scheduling it is in progress.
    • Builds department-level solutions on POS and accounting data; in a family company, agreeing on definitions comes before the technical work.
  2. September 2024 – February 2025Cappadocia

    Myrco Spa Center (Barceló Cappadocia)

    Co-Founder / Operations Lead

    • Ran the spa centre inside the Barceló Cappadocia hotel as a subcontractor; built the 15-person team from scratch.
    • Cut team-caused errors 95% in two months with a Spa Management app he built; error = an unauthorised entry counted on camera, or a session off the sold duration by ±5%.
    • Managed cash flow, break-even analysis and financial projections to keep the business sustainable.
  3. April 2023 – July 2024Cappadocia

    Cappadocia High Travel Agency

    Sales & Marketing Lead

    • Moved the average Google local search rank across a Cappadocia keyword pool ('travel', 'travel agency' and similar) from 72 to 2 in three months through data-driven SEO.
    • Planned and ran the digital advertising campaigns; the return on advertising investment came close to 200%.
  4. 2021 – PresentSMB clients

    Digital Consulting (Freelance)

    Business & Technology Consultant

    • Has served 13 SMEs across sectors since 2021 with digital advertising management (SEM, social) and website development/optimisation; engagements ranged from one-off improvements to ongoing ad management.

Projects

Multi-Country Retail Data Platform — Target Architecture

Target data architecture and staged migration path for a multi-country retail group: six documents, five decision records. The diagnosis is that volume is not the problem — ~150 million rows a year is a size one partitioned relational database carries comfortably. The problems are definition (one word, different numbers), authority (no single publisher) and latency (inconsistency is noticed only once it is large). So most of the architecture is a list of things deliberately not built: distributed processing, a data lake and streaming infrastructure are all out of scope with reasons. Power BI, Excel and language-model access all bind to the same semantic layer — a definition that does not live in one place lives in three and produces three different numbers. The model gets no free SQL; it gets metric-shaped tools and runs under the identity of whoever asked. The binding constraint on the migration order is adoption: no old path is closed before the new one is seen working. Design stage — no migration phase is complete, and the volume figures are derived from the shape of the business, not measured.

  • Mimari tasarım
  • katmanlı ilişkisel veri ambarı
  • semantik katman
  • ADR

Data Quality Audit & Reporting Tool

Tool that cleans messy tabular data into a multi-sheet Excel report — and, more to the point, measures the cleaner's own error rate. It generates a synthetic file with known defects and scores against ground truth, which makes two outcomes visible that cleaning tools never report: errors missed in silence, and correct cells destroyed. Against an ordinary twenty-line pandas cleaner: 10 silent errors versus 361. The measurement found three defects in the tool itself (61 correct salaries multiplied by twelve, 28 required fields silently blank, 8 malformed emails with no log entry), none of them visible in the output. A pay-gap analysis reads 3.37% on dirty data and 3.86% after cleaning, against a true 3.85%. 134 tests.

  • Python
  • pandas
  • openpyxl

Tax Audit System with Rule Extraction from Legislation

The rule engine of a field audit system built for an audit firm: an end-to-end working component that reads legislation with RAG and turns it into audit rules. The corpus is self-sourced: a collector he built pulls statutes and high-court rulings into a database, and the RAG layer works on top of it. Rules are held as JSON with their statute reference and validity period, pass a human review gate, and are then applied deterministically by a Go service. The LLM is not in the hot path — it runs offline — so every audit run stays reproducible and auditable. Taxpayer data never leaves the system: the external language model only ever sees public legislation.

  • Python (LLM)
  • Go
  • Next.js
  • MySQL

Competitor Rate Monitoring & Dynamic Pricing System

End-to-end system written to collect rates daily from several booking channels (Booking, Hotels and others), keep them as a time series, and turn them into a price recommendation: collection runs through a Chrome extension in a real browser session after the headless approach was stopped by bot protection, with history in PostgreSQL behind an Express API and a React + Recharts interface. The recommendation's distinguishing input is competitor occupancy — rates are public, occupancy is not. It binary-searches the channel's availability query by raising the room count, which reveals the remaining inventory the competitor is willing to show, then divides by their published room count. No reservation is ever created; it only reads the availability response any customer can see. To find out how accurate the method actually is, wrote an open-source study: in a simulated market where true occupancy is known, the naive reading is 35 points out and a censored-regression estimator 12 — but when the revenue effect was measured, the gain did not beat a one-line control needing no collector at all, and it was reported that way.

  • TypeScript
  • Express
  • node:sqlite
  • Chrome Extension

Schedule Risk and Critical Path Analysis

A simulation study measuring how likely a project schedule is to meet its committed date. On a twenty-activity ERP migration schedule the deterministic critical path gives 105.2 days; simulated 40,000 times from the same estimates, that date is met in only 34% of runs. The gap comes from the shape of the network rather than the estimates: every merge point waits for the slowest of several parallel paths. Label-free control networks show the project finishing 12.6 days later purely from adding parallel paths, with no task lengthened. The criticality index was also measured to tie six activities at 1.0 while their influence on the finish differed 4.6-fold. Interventions were compared with common random numbers; the mechanism in the pre-registered hypothesis was refuted and reported as such.

  • Python (NumPy
  • SciPy
  • Monte Carlo)

Skills

Data Analytics & Reporting
Data quality and reconciliation checks · Metric definition and shared dictionary (consistency across reports) · Source-to-report data flow (ingestion, transformation, publication) · Nebim V3 (retail ERP) data model · Measurement design: control group, placebo, pre-registered hypothesis
Data Science & AI
Python (pandas, scikit-learn, NumPy) · RAG architecture, LLM API integration, structured output · Power BI, advanced Excel (reporting and data preparation) · Multi-Criteria Decision Making (WASPAS, VIKOR, MACBETH)
Databases
SQL (joins, window functions, indexing) · PostgreSQL (pgvector) · MySQL, SQLite

Education

  1. August 2022 – July 2026

    Hacettepe University

    BA in Business Administration

    GPA 3.12/4.00 · English-medium · Graduated

  2. September 2018 – August 2022

    Middle East Technical University (METU)

    Civil Engineering

    English-medium · Transferred to Business Administration at Hacettepe University

Languages

Turkish (Native) · English (Advanced — English-medium undergraduate education)

Leadership & Communities

  • Founding team member, Hacettepe Management Consulting Club (HMCC)
  • Debate competitor at METU; special speaker award at the novice tournament